An Interview with Brankica Miletic: A Passion for Diagnostics and for the Many Aspects of Customer Support at Axonlab

In this interview, you’ll meet Brankica Miletic – a dedicated sales account manager for Axonlab Diagnostics for nearly a year now. Brankica is passionate about her work supporting customers in the Basel, Aargau and Solothurn region, for whom she is a reliable contact for innovative diagnostic solutions. With her warm, open nature, you can rest assured that your project is in the best of hands. Learn what it is about her work and all its variety that especially fascinates her and why her many different duties bring her such satisfaction

What specifically prompted you to apply to the sales position within Care Diagnostics at Axonlab?

I was looking for a new challenge in order to take my development to the next level. Before that, I’d worked as a biomedical analyst, and sales had actually always appealed to me. I was already familiar with Axonlab.

In my old job, we worked with Axonlab instruments, and one thing led to another. When this position came open, I thought, you don’t get opportunities like this every day – you have to go for it.

Nice! And what about your duties here? What do you enjoy the most?

When they hear the word “sales”, people often think it’s just about selling products. But that’s not true. A big part of the job involves customer support. We have a lot of customers that have been with us for years, that we visit regularly and who sit down with us for discussions. You keep getting to know the market better, constantly have to reorganise, and you also get to support customers with their projects. They often ask for our opinions – what we think or whether we have any more ideas. So my job really covers a lot of territory. There are a lot of different aspects to it, and I really enjoy working with customers, because for us it’s not just about selling things.

And now you’re a new member of the CirculAX newsletter team. What inspired you to join us?

Well, you know how it is with newsletters, right? Every day you see tons of adverts and receive a lot of emails and newsletters, most of which you don’t even look at or you just delete immediately. You hardly ever feel like looking at all of it or reading through it. And that’s all true for me too.

But I'd like to change that. I want our newsletters to offer content that really interests our readers, offers them added value and is exciting to read. Now I’ve been given a chance to play a role on the CirculAX newsletter team, and I thought that was cool and motivating. It’s the perfect opportunity to breathe some fresh air into the team and to see everything from a new perspective.

Thanks so much, Brankica – for being a part of Axonlab and the CirculAX team too.